How much does it cost to have a virtual tour made? Honest price explanation (2026)

It is the question every interested party asks, and one that is by no means always answered honestly: how much does a virtual tour cost? The honest truth is that there is no single answer. The price of a virtual tour depends on a number of specific factors. Factors that we outline with full transparency in this article.

What you won't find here: vague 'request a quote' answers without context. What you will find: insight into the pillars that determine the price, general price ranges per type, and the hidden costs to watch out for with other providers.

1. What determines the price of a virtual tour?

The price of a professional virtual tour is determined by six factors:

1. Number of scenes (filming points)

Every space or viewpoint where the photographer places their camera is a 'scene'. A small studio apartment might have 5 scenes; a large hotel or office complex can contain hundreds. More scenes = more shooting time, more post-production, and a higher final price.

2. Size and complexity of the location

A detached house differs from a multi-story office building. Height, irregular floor plans, and spaces with special lighting conditions (such as basements or glass facades) require more technical attention and drive up the price.

3. Level of post-production

Basic processing includes stitching and simple color correction. Premium post-production adds: advanced retouching, HDR processing, reflection removal, and detailed seam correction. At VRTL.media, studio quality is the standard. No compromise on the final result.

4. Functionalities and configuration

A basic tour is navigable but simple. A premium tour includes: interactive hotspots, information panels, embedded videos, a clickable map, your logo and branding, and optionally an introductory animation. Each feature adds value for the end user and costs to the production.

5. Platform and hosting

We use Matterport as our standard platform for virtual tours. Matterport charges monthly hosting fees for keeping your tour online. The hosting costs at VRTL.media are free for the first year. We always provide you with transparent information regarding these costs before the start of the project.

6. Travel expenses

For locations outside a certain radius, most agencies charge travel expenses. Always ask about this during the quotation meeting.

2. Global price ranges by type

The table below provides a realistic indication of what you can expect. Please note: these are market-wide ranges. The exact price for your situation depends on the factors mentioned above and requires a custom quotation.

Type	Description	Global price range	Lead time ( VRTL.media )
360° Photography	Static panoramic photos, no interaction	Low	24–48 hours
Virtual tour (basic)	Navigable tour, limited hotspots	Resourse	72 hours
Virtual tour (extended)	Hotspots, map, branding, info windows	Medium-high	72 hours
360° Video Production	Moving 360° scenes, post-production	High	5–10 working days
Multi-location tour	Multiple buildings/spaces integrated	Custom-made	Custom-made

We deliberately do not quote exact amounts: market prices vary significantly based on quality level, region, and supplier. A quote that immediately provides an exact figure without knowing your situation deserves extra attention.

→ Request your personal quote ←

3. Hidden costs to watch out for with other providers

The quoted price is not always the total price. Watch out for these common hidden costs:

• Update costs: if you want to modify a room or add a new scene later, some providers charge high update rates.

• Travel expenses not included: for agencies outside your region, travel expenses can significantly increase the quote.

• Short lifespan: cheap tours on free platforms may become unavailable over time if the platform changes or ceases operations.

4. How VRTL.media works: per project, without surprises

We work exclusively on a project basis. That means:

• No mandatory monthly subscription

• No minimum contract or commitment period

• Transparent quotation before the start of the work. Everything is agreed upon in advance.

• We use Matterport as the standard platform for all our virtual tours.

• Express delivery available upon request

VRTL.media uses Matterport as its standard platform. Do you have specific technical requirements? We would be happy to discuss the possibilities.

5. Is a virtual tour worth the investment? ROI calculation

The business case for a virtual tour is concrete. Suppose you are a real estate agent and spend an average of two hours on each viewing (travel time, preparation, tour). With a virtual tour as a pre-selection tool, you significantly reduce the number of unnecessary viewings. With just two avoided viewings per month, a tour has already paid for itself.

A similar logic applies to hospitality: a hotel that increases booking conversion through a virtual tour recoups the investment in additional bookings. Even one extra booking per quarter justifies the production costs in most cases.

Want to know more about ROI and statistics? Read: [LINK → Why 360° content generates more conversions than regular photos (with data)].

6. Request a customized quote

Every situation is different. The best way to gain insight into the costs for your specific project is a brief consultation, or fill out the form directly. You will receive a transparent, customized quote within one business day.